Rollink Website Design

Attracting 730K New Visitors Through A 360° Marketing Strategy

Rollink, a global luggage brand, set out to launch their products in the U.S. market
Our team created a new, user-friendly website and devised a comprehensive digital marketing strategy to support the product launch
The new website attracted 700,000 new customers, effectively introducing Rollink to the U.S. market and building brand recognition

The Challenge

Rollink required a new digital approach for acquiring U.S. customers as an unknown brand.

While the brand was in the midst of building a strong presence in Europe and Asia, Rollink remained unknown in the U.S.

Rollink’s target audience in the U.S. was unaware of the concept of collapsible luggage.

Relevant search keywords were costly, and the U.S. market was oversaturated with luggage products and prices.

We created a 360° marketing strategy
that both educated and converted customers.

Some of our deliverables included:

Market Analysis

We analyzed the competitive U.S. luggage landscape and found suitable keywords to bid for, based on search intent and difficulty.
SEO Articles

SEO articles and link building covered the most relevant topics to boost visibility and domain ranking.
Audience Reach

We targeted customers based on their frequency of flying and living habits with fun, engaging and educating content in social media and PPC.
Retargeting

We created a retargeting campaign for the most eligible prospects, highlighting key products.
Email Newsletters

We utilized email marketing to offer discounts and relevant sales offers.
Affiliate Marketing

We built an affiliate network to spread the word and organized regular giveaways with valuable influencers.