ABC Senior Services Website Redesign

Increasing Engagement Through Modernization

The website was non-responsive and suffered from disorganized content, an outdated design, overwhelming elements and content that was not providing value.
We reworked and organized content, created a modern web design, simplified the user experience, and optimized the site for mobile.
Website transformation resulted in a 118.23% surge in user sessions, 13.55% longer average time on page, and a 9.8% drop in bounce rate.

The Challenge

Always Best Care Senior Services faced several website challenges:

The website’s content was disorganized, making it difficult for users to find the information they needed.

The design of the website was outdated and did not reflect the modern, professional image that Always Best Care wanted to convey.

The website had too many elements, resulting in an overwhelming and cluttered design that hindered user experience.

The website was not mobile-responsive, causing ABC to miss out on leads from mobile users.

To address the challenges and provide an improved online experience for Always Best Care Senior Services, we implemented the following solutions:

Some of our deliverables included:

Content Restructuring

We restructured the content across the website and blog to make sure it was clear, organized, easy to navigate and valuable.
Modern Design

We updated the website to deliver a modern, professional design that better represented Always Best Care’s image.
Simplified Design

We streamlined the design by removing unnecessary elements to create a cleaner and less overwhelming user experience.
Mobile Optimization

We opted for a responsive design to make sure the website performed seamlessly across all devices and screen sizes.