Tec5 USA Website Redesign

230% Increase in Traffic Through Optimization

tec5USA aimed to boost organic traffic while providing their users with a streamlined user experience, through a web design that effectively showcased their extensive product range.
We proposed a comprehensive solution that included website redesign with improved user flow, onsite optimization and performance tracking.
tec5 USA substantially increased organic traffic and effectively displayed their wide product range, overcoming the challenge of online visibility and user engagement.

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The Challenge

Tech5 USA faced several challenges with their outdated website, from poor product presentation to low brand visibility.

Poor Product Presentation

tec5 USA’s website did not properly showcase their extensive product range in a way that was valuable or engaging to website visitors, as it lacked proper categorization.

Low Organic Traffic

tec5USA needed to boost their organic traffic, as limited online visibility hindered the brand’s reach and recognition.

Unoptimized Website

The website was not keyword optimized, which impacted their search engine visibility and ranking potential.

Confusing Navigation

The website was not user-friendly, in terms of navigation, product presentation or user experience, which led to low time on page and high bounce rates.

THE SOLUTION

We developed an enhanced, optimized website to better attract customers and showcase their solutions.

Some of our deliverables included:

Simplified Website Structure

We revamped the website architecture to present the intricacies of in-process spectrometers in a more user-friendly and accessible manner.
Improved Conversion Flows

We fine-tuned the user journey on the website, ensuring that potential clients found it effortless to understand and engage with our spectrometer solutions.
On-site Optimization

We implemented strategic on-site enhancements to ensure our spectrometer offerings were presented optimally and intuitively for our audience.
SEO Content Writing

We crafted SEO-rich content that delved into the nuances of in-process spectrometers, amplifying our online presence and attracting a more informed clientele.