Brand Design Company

Brand design is the visual and conceptual representation of a company or organization. It is important because it helps establish a company’s identity and creates a visual language that helps customers recognize and remember the brand.

Your brand design includes all of your visual elements, such as your logo, typography, iconography and more.

The key elements of brand design are logo, color palette, typography, imagery, graphical elements and collateral samples. Once you design and finalize these elements, you can document them in a brand book, which will serve as the North Star for all of your branding across channels.

As part of our branding services, we create custom brand books for our clients. Ask us about our process!

To ensure consistency in brand design across different platforms and mediums, it’s important to establish brand guidelines that outline the proper use of all brand elements, such as logo, color palette, typography and imagery. The best place to document this is in a custom brand book.

Not sure where to start? Contact us to set up a free consultation!

To create a unique brand design, it’s important to conduct thorough research on your target audience and competitors, establish a clear brand strategy, and work with a professional designer to create a cohesive and consistent visual identity.

As a full-service agency, we not only provide design services but also marketing, copywriting, consulting and beyond. Ask us about our capabilities and what we can do for your brand!

At the end of the project, you will receive a brand book that outlines your:

1. Brand Statement  
2. Mission Statement  
3. Vision  
4. Core Values 
5. Unique Value Proposition  
6. Brand Personality  
7. Brand Voice 
8. Brand Messaging  

 Your brand book will also have specific guidelines for your visual identity: 

1. Color Palette: 3 to 5 colors to use for branding, marketing and web materials  
2. Fonts: What fonts are allowed, web font, spacing, and alignment  
3. Graphical Elements: What branded graphics are used to supplement the primary logos  
4. Imagery: What type of imagery best represents your brand 
5. Favicon: What small icon to use for the website tab 
6. Collateral Samples: How the brand is used on various collateral 

 We also provide optional services in logo design, consumer research, brand architecture, and more. If you need it, we can provide it. Our experts can guide you in selecting the right package of services for your brand’s unique need

At Digital Silk, our brand design services are provided at multiple locations.

However, all of our communication and meetings are conducted online — so you contact us form your home/office.

We are available on every work day from 9:00 AM to 5:00 PM, Eastern Standard Time.

Want to schedule a call? Get in touch and request a consultation for your next branding project.