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NYC Branding Agency

Team up with a top NYC branding agency to build your unique identity, optimize brand positioning and grow your presence.

  • Brand Strategy
  • Logo Design & Brand Book
  • Brand Guidelines & Implementation
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NYC Branding Services

As a full-service branding agency in New York, we offer comprehensive branding services from design and messaging to strategy and implementation.
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Brand Strategy

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Our process starts with identifying what you do, who you do it for and why they should care.

We deliver industry overview, competitive positioning, brand values, mission, vision, promise, brand personality and voice and key messaging such as unique value proposition and sample website copy.

Logo Design & Style Guide

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Digital Silk ensures brand consistency through our logo design & style guide services.

We create professional logos with variations for online and offline use, coupled with comprehensive style guides defining color palettes and more.

Brand Naming

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We work fast but smart, to ensure your new name will work hard for your business across your many brand touchpoints.

Brand Package Designs

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Your brand packaging design is an essential tool that communicates your overall product offering. You want to make it unique and ensure it communicates your brand values.

Professional Rebranding Services

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Brands today must be dynamic and built for change. Sometimes you need an evolution in order to keep pace with the market, trends and customer needs. Other times, your brand needs a full revolution. We can guide you through both.

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OUR CLIENTS

Trusted New York Branding Agency

We have worked with thriving startups and Fortune 500 companies to grow their brands.

NEWater logo
Newater
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Xerox
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Sony
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NYU
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Grenco Science
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Enchant
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HP
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G2 Esports
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Newater
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Xerox
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Sony
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NYU
logo-grenco
Grenco Science
Enchant logo
Enchant
HP case study loyalty program
HP
G2 ESports logo
G2 Esports
OUR WORK

Featured Branding & Design Projects

We service clients throughout New York and beyond. Sample some of our wider brand design work and case studies.
Featured
  • EV Marketplace Branding

    Establishing brand positioning and strengthening brand identity for an innovative electric vehicle marketplace
  • End-To-End Dog DNA Test Branding

    Developing Dognomics’ brand, from strategy to design, to boost customer trust and loyalty
  • Activation & Strategy For Nutrition Test Brand

    Outlining brand architecture and overseeing product branding for SNP Therapeutics
  • Biotechnology Branding

    Creating strategy and crafting design for branding collaterals to boost visibility
  • Electric Energy Brand Repositioning

    Revitalizing POWR2’s brand presence within the industrial energy industry through brand strategy, design and messaging
  • Extensive Brand Architecture

    Combining a system of healthcare brands under one roof to deliver a synergized brand identity
  • Positioning A Brand For Digital Growth

    We helped EV Universe create and develop its brand positioning and identity to stand out as a new marketplace and knowledge hub for used electric vehicles.

    We launched this brand with targeted messaging, a custom-designed logo, a vibrant color palette and custom brand guidelines to ensure brand consistency and growth online.

  • Boosting Confidence With Strategy & Design

    We created a vibrant visual identity for Dognomics — a DNA test kit product for dogs. Our team delivered a range of branding solutions, including strategy, logo design, website design and packaging design.

    Our brand designers infused Dognomics’ commitment to superior care for dogs into their branding collaterals. The logomark represents the DNA double helix, along with care and heart for our canine friends, while the typography and color palette symbolize trust backed by science.

  • Brand Development, Design & Management

    We developed a brand strategy and defined the brand architecture for SNP Therapeutics and its lines of consumer precision-guided nutrition tests.

    SNP’s first brand launch, Genate, is a test kit for expecting moms. We developed the visual identity, including logos and brand guidelines, for both Genate and SNP, as well as the packaging for the Genate test kit product.

  • Branding Across Touchpoints

    We supported Jeneil Biotechnology, a pioneer in fermentation technologies and natural flavors, in growing their brand online and establishing a visual presence at industry trade events.

    We partnered with Jeneil to establish a custom brand strategy, brand messaging and branded content. Our team also delivered visual guidelines, imagery and elements to tell a powerful visual story across a range of branded touchpoints, including website, brochures, internal and external collaterals, and trade show booths and exhibits.

  • Industry-Leading Rebranding

    We helped POWR2 reposition their brand and create messaging that supports thought leadership in the portable, hybrid electric power bank industry.

    Starting with strategy, our branding solutions extended to logo and color palette, website messaging and creating an energized presence at industry events.

  • Connecting A Portfolio Of Brands

    We helped TRC Healthcare, a leader in continuing education in the healthcare space, create and organize a cohesive visual language used across their large and expanding portfolio of brands.

    Our brand strategy, brand architecture and brand visual design services combined to help set the brand up to scale.

Our Branding Process

Discover our branding process and see how we drive measurable results for our clients.

Meet Our New York Branding Experts

Tell us about your project and
get personalized recommendations and a quote for your project.

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OUR INDUSTRIES

Top NYC Branding Agency

We craft custom branding strategies for brands across industries in the Big Apple.

Regardless of the size of your company or the industry in which it operates, Digital Silk’s experts craft custom branding strategies geared towards achieving measurable results.

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Corporate Branding

We provide brand design, strategy and positioning for corporate brands of all sizes in the Big Apple.

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Healthcare Branding

We offer custom designs and branding strategies for medical organizations in the NYC area.

VIEW HEALTHCARE BRANDING
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eCommerce Branding

We deliver custom designs and branding strategies for eCommerce brands in New York City, regardless of their size and the number of products.

Real Estate Branding, Industry Section

Real Estate Branding

We deliver a custom branding strategy to make you stand out from the crowded NYC real estate marketplace.

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Construction Company Branding

Our bespoke branding strategy helps you communicate your message and position your brand as an industry-leader in NYC.

VIEW CONSTRUCTION BRANDING
branding-industry-corporate

We provide brand design, strategy and positioning for corporate brands of all sizes in the Big Apple.

branding-industry-healthcare

We offer custom designs and branding strategies for medical organizations in the NYC area.

VIEW HEALTHCARE BRANDING
branding-industry-ecommerce

We deliver custom designs and branding strategies for eCommerce brands in New York City, regardless of their size and the number of products.

Real Estate Branding, Industry Section

We deliver a custom branding strategy to make you stand out from the crowded NYC real estate marketplace.

branding-industry-construction

Our bespoke branding strategy helps you communicate your message and position your brand as an industry-leader in NYC.

VIEW CONSTRUCTION BRANDING

Branding Insights

Working With New York Branding Agencies

While high-quality products and services are essential for brand growth, your brand also needs to carve an ownable market position and stand out in a crowded market.

But how can you achieve this?

With the support of a specialist NYC branding agency.

Read on to see the benefits of working with a branding agency, how to find the best ones in NYC and how to measure your branding success.

New York City is a microcosm of global trends and it attracts, retains and generates global flows of capital, people and ideas more than any city on Earth.

Growing your brand in the Big Apple gives you an opportunity to scale globally.

While high-quality products and services are essential for brand growth, your brand also needs to carve an ownable market position and stand out in a crowded market.

But how can you achieve this?

With the support of a specialist NYC branding agency.

Read on to see the benefits of working with a branding agency, how to find the best ones in NYC and how to measure your branding success.

Have an NYC branding project? We deliver custom branding solutions. Request a Quote

Why Hire A Branding Agency In The Big Apple?

Hiring a trusted branding agency in NYC like Digital Silk will give your brand access to:

1. Expert Analysis

From researching your neighboring competitors to establishing and tracking key performance indicators (KPIs), a branding agency uses custom insights to make the best decisions for your brand.

In New York, this means using qualitative surveys to find out what locals associate with your brand or competitors or quantitative data to see how your current branding campaigns deliver impressions and engagement for your business.

2. Local Knowledge

Our NYC branding agency has extensive knowledge of the city’s market trends and niches, having delivered branding projects across the Big Apple’s major industries.

Your brand can use this local expertise to find opportunity gaps, create custom user personas of the New Yorkers you serve and resonate with a local, loyal community.

3. Custom Strategy

By hiring a New York-focused branding agency, you can receive a dedicated local team that creates a custom brand strategy for your business.

Whether finding a unique position in your industry, crafting brand messaging that resonates with your NYC audience or building the brand foundations to launch your brand presence in the Big Apple, branding companies in NYC work to deliver tailor-made strategies and measurable results.

4. Standout Designs

New York is a city of captivating branding. Just look at Times Square, for example.

An NYC branding agency is experienced in crafting innovative designs that cut through the noise, connecting and engaging your target audience to boost brand recognition and loyalty.

5. Cross-Channel Consistency

From social media campaigns to skyscraper wrapper billboards, there are countless ways to contact your New York audience.

By keeping all your branding efforts in-house with an NYC branding agency, you can ensure consistency across your brand assets and collateral.

Looking for local branding specialists? We drive growth for NYC brands. Schedule A Consultation

5 Steps To Choose The Best Branding Agency In NYC

To find the best branding agency in NYC for your business, consider the following steps:

  • Determine your NYC business’ needs, objectives and requirements for the project.
  • Conduct thorough initial research through comparison websites like DesignRush, then shortlist agencies with a strong portfolio and positive reviews.
  • Schedule initial meetings with NYC branding companies to serve as points of discussion for your goals, vision and project requirements.
  • Request a detailed proposal outlining the scope of work, timeline and fees.
  • Choose the branding agency that best aligns with your approach, goals and budget.
We provide custom quotes for your NYC branding project. Schedule A Consultation

What’s The Cost Of Hiring A Branding Agency In New York City?

Branding agencies in New York charge $5,000 to $25,000 or more, depending on the project.

The cost of hiring a branding agency in New York can vary depending on factors such as the agency’s reputation and experience, the scope of your project and the agency’s pricing method.

For example, a custom logo design will cost $5,000 while a full-service branding project can reach $25,000.

How much would you pay for end-to-end branding solutions in New York City?

How To Measure The Success Of Your Branding Campaign

Every New York brand has unique goals, meaning that success is often measured differently.

However, a trio of core indicators for branding success are:

1. Website Traffic

Did you know that the median website in the U.S. gets 20,000 unique visitors per month?

Having come to contact with your brand through various branded assets, many audience members will visit your website to continue their customer journey.

Track your website traffic on Google Analytics, specifically with branded keywords like your brand name, to see the success of your branding campaigns in promoting visibility, awareness and interest in your brand, products and services.

2. Audience Engagement

64% of U.S. consumers want brands to connect with them.

You can measure how effectively your New York brand engages your audience members by tracking various metrics, including:

  • Social media: Use social media analytics to see your followers, impressions and engagement on your posts through likes and comments.
  • Brand loyalty: Keep details of your customers to track repeat sales or visitors as a measurement of how engagement and loyalty are growing in tandem.
  • Reviews: See how your audience and employers are talking about your brand’s ability to connect with them on platforms like Glassdoor and Capterra.

3. Revenue & Sales

Two-thirds of surveyed organizations claim branding consistency can boost revenue by 10% to over 20%.

When implemented strategically, your branding campaigns can drive revenue and sales for your business.

Track your revenue and sales against your branding spending to see the return on investment (ROI) of your New York branding campaigns.

Partner With Digital Silk For Your NYC Branding Project

As an end-to-end NYC branding company, we provide a full suite of solutions to grow your brand across channels.

From foundation and strategy to brand marketing and design, we use a mix of strategy and innovation to build a brand identity that aligns with your target audience.

As a full-service branding agency, our solutions stretch beyond just branding to include:

  • Custom web design
  • Website development
  • Digital marketing, and beyond

To stand out in a crowded branding industry in the Big Apple, our team:

  • Takes project ownership
  • Provides total transparency
  • Delivers measurable results

Contact us, call us at (800) 206-9413 or request a quote to tell us about your branding project in a free, custom consultation.

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NYC Branding Agency FAQ

A branding company will support your business with many solutions, such as:

  • Brand strategy
  • Logo design
  • Brand naming
  • Brand activation & management
  • Brand book & style guide design

Their aim is to create a consistent and memorable brand that stands apart from the competition and connects with the target audience.

When choosing a branding agency in New York, factors to consider include the agency’s experience, expertise and specialization in your industry. A reliable branding agency will willingly explain their methods, approach and case studies to you during a meeting to demonstrate their expertise.

Branding agencies will split your business’ results into three measurable categories, each with a unique set of key performance indicators (KPIs):

  • Perceptual: Brand awareness (brand recognition & advertizing recall research), brand associations (functional & emotive associations surveys), brand preference (consideration & preference surveys), brand interaction (net promoter score)
  • Behavioral: Engagement (website visits, ad CTRs, social media mentions), purchase (conversion rates, purchase frequency, purchase value)
  • Commercial: Financials (market share, sales volume, cost per acquisition)
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Expertise
  • Brand Strategy
  • Communication Strategy
  • Logo & Graphic Design
  • UI & UX Design
  • Package Design
  • Custom Web Design
  • eCommerce Development
  • Mobile App Development
  • Software & AI Development
  • ERP Portal Integration
  • Marketing Strategy
  • Social Media Marketing
  • Search Engine Optimization
  • Paid Media Marketing
  • Email Marketing
  • Creative Copywriting
  • Content Marketing
  • Influencer Marketing
  • Affiliate Marketing
  • B2B Direct Marketing
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