Background Gradient

Rebranding Agency

Work with a top-ranked rebranding agency to reinvent your brand. Our rebranding solutions will help you:

  • Grow Visibility
  • Increase Engagement
  • Deliver Customer Loyalty
Request A Proposal
Designrush logo

5 Star DesignRush Reviews

Designrush logo

5 Star DesignRush Reviews

Scroll Down

Rebranding Services

From strategy to design and implementation, work with our brand experts, web designers and marketing specialists to reinvent your brand.
CLICK TO VIEW MORE

Rebranding Strategy

CLICK TO VIEW MORE

Create a research-based rebranding strategy that redefines your target audience, brand foundations, optimal positioning, focused messaging and visual identity.

Brand Renaming

CLICK TO VIEW MORE

Transform your brand associations with a new, unique and memorable name.

Rebranding Style Guide

CLICK TO VIEW MORE

Collaborate with some of the best designers in the industry to create a distinctive visual identity for your brand, including a new logo, color palette, typography and imagery.

Logo Redesign

CLICK TO VIEW MORE

Tell your brand’s story and make a lasting impression on your customers with memorable logo redesign.

Brand Package Redesign

CLICK TO VIEW MORE

Influence purchase decisions and drive sales with innovative, eye-catching new package designs.

Rebranding agency trio projects
Request A Proposal

Reinvigorate Your Branding With Digital Silk

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Rebranding agency trio projects
Background Gradient
OUR CLIENTS

Reliable Rebranding Agency

Our rebranding projects help businesses across industries
reposition their brand for online growth.

NEWater logo
Newater
logo-xerox
Xerox
logo-sony
Sony
logo-nyu
NYU
logo-grenco
Grenco Science
Enchant logo
Enchant
HP case study loyalty program
HP
G2 ESports logo
G2 Esports
NEWater logo
Newater
logo-xerox
Xerox
logo-sony
Sony
logo-nyu
NYU
logo-grenco
Grenco Science
Enchant logo
Enchant
HP case study loyalty program
HP
G2 ESports logo
G2 Esports
OUR PORTFOLIO

Featured Branding Projects

Explore our branding and design work in partnership with various businesses
from startups to Fortune 500 companies.
Featured
  • EV Marketplace Branding

    Establishing brand positioning and strengthening brand identity for an innovative electric vehicle marketplace
  • End-To-End Dog DNA Test Branding

    Developing Dognomics’ brand, from strategy to design, to boost customer trust and loyalty
  • Activation & Strategy For Nutrition Test Brand

    Outlining brand architecture and overseeing product branding for SNP Therapeutics
  • Biotechnology Branding

    Creating strategy and crafting design for branding collaterals to boost visibility
  • Electric Energy Brand Repositioning

    Revitalizing POWR2’s brand presence within the industrial energy industry through brand strategy, design and messaging
  • Extensive Brand Architecture

    Combining a system of healthcare brands under one roof to deliver a synergized brand identity
  • Positioning A Brand For Digital Growth

    We helped EV Universe create and develop its brand positioning and identity to stand out as a new marketplace and knowledge hub for used electric vehicles.

    We launched this brand with targeted messaging, a custom-designed logo, a vibrant color palette and custom brand guidelines to ensure brand consistency and growth online.

  • Boosting Confidence With Strategy & Design

    We created a vibrant visual identity for Dognomics — a DNA test kit product for dogs. Our team delivered a range of branding solutions, including strategy, logo design, website design and packaging design.

    Our brand designers infused Dognomics’ commitment to superior care for dogs into their branding collaterals. The logomark represents the DNA double helix, along with care and heart for our canine friends, while the typography and color palette symbolize trust backed by science.

  • Brand Development, Design & Management

    We developed a brand strategy and defined the brand architecture for SNP Therapeutics and its lines of consumer precision-guided nutrition tests.

    SNP’s first brand launch, Genate, is a test kit for expecting moms. We developed the visual identity, including logos and brand guidelines, for both Genate and SNP, as well as the packaging for the Genate test kit product.

  • Branding Across Touchpoints

    We supported Jeneil Biotechnology, a pioneer in fermentation technologies and natural flavors, in growing their brand online and establishing a visual presence at industry trade events.

    We partnered with Jeneil to establish a custom brand strategy, brand messaging and branded content. Our team also delivered visual guidelines, imagery and elements to tell a powerful visual story across a range of branded touchpoints, including website, brochures, internal and external collaterals, and trade show booths and exhibits.

  • Industry-Leading Rebranding

    We helped POWR2 reposition their brand and create messaging that supports thought leadership in the portable, hybrid electric power bank industry.

    Starting with strategy, our branding solutions extended to logo and color palette, website messaging and creating an energized presence at industry events.

  • Connecting A Portfolio Of Brands

    We helped TRC Healthcare, a leader in continuing education in the healthcare space, create and organize a cohesive visual language used across their large and expanding portfolio of brands.

    Our brand strategy, brand architecture and brand visual design services combined to help set the brand up to scale.

Our Rebranding Process

We transform brands through a tried-and-tested approach that delivers
measurable results.

Meet With Our Creative Rebranding Experts

Request a brand audit and free, custom proposal for your rebranding project.

Set Up A Free Consultation
Logo as cosmetic background

OUR INDUSTRIES

Professional Rebranding For All Industries

Our team reinvigorates and reshapes brands across industries.

From strategic repositioning to refreshing designs, we work with brands of all backgrounds to address and fix current stumbling blocks.

Continue Reading
branding-industry-corporate

Corporate Rebranding

Reposition your corporate business as a credible, authoritative industry leader.

VIEW CORPORATE BRANDING
Real Estate Branding, Industry Section

Real Estate Rebranding

Transform your brand identity to connect with your target audience, whether B2C households or B2B spaces.

VIEW REAL ESTATE BRANDING
branding-industry-law-firm

Law Firm Rebranding

Build trust and loyalty in your law firm’s services with an authentic new brand strategy.

VIEW LAW FIRM BRANDING
branding-industry-ecommerce

eCommerce Rebranding

Boost brand awareness and sales by shifting your brand strategy and visual identity.

VIEW ECOMMERCE BRANDING
branding-industry-restaurant

Restaurant Rebranding

Create a loyal following by modernizing or upgrading your restaurant’s branded elements.

VIEW RESTAURANT BRANDING
branding-industry-corporate

Reposition your corporate business as a credible, authoritative industry leader.

VIEW CORPORATE BRANDING
Real Estate Branding, Industry Section

Transform your brand identity to connect with your target audience, whether B2C households or B2B spaces.

VIEW REAL ESTATE BRANDING
branding-industry-law-firm

Build trust and loyalty in your law firm’s services with an authentic new brand strategy.

VIEW LAW FIRM BRANDING
branding-industry-ecommerce

Boost brand awareness and sales by shifting your brand strategy and visual identity.

VIEW ECOMMERCE BRANDING
branding-industry-restaurant

Create a loyal following by modernizing or upgrading your restaurant’s branded elements.

VIEW RESTAURANT BRANDING

Keep Reading

Rebranding Insights

If you’re entering a new market, repositioning your brand or you’re involved in a merger or acquisition, rebranding might be right for you.

Partnering with a leading rebranding agency will help ensure that the transition is as smooth as possible, setting you up to drive measurable results with your rebranding efforts.

We’ll share the top benefits of working with an agency and what to look for in a partner, plus explain the rebranding services that we offer here at Digital Silk and show you some of our favorite before and after examples.

If you’re entering a new market, repositioning your brand or you’re involved in a merger or acquisition, rebranding might be right for you.

Partnering with a leading rebranding agency will help ensure that the transition is as smooth as possible, setting you up to drive measurable results with your rebranding efforts.

We’ll share the top benefits of working with an agency and what to look for in a partner, plus explain the rebranding services that we offer here at Digital Silk and show you some of our favorite before and after examples.

Have a rebranding project?
We deliver custom rebranding strategies.
Request a Quote

What Does A Rebranding Agency Do?

A rebranding agency is tasked with updating, refreshing or reimagining the different aspects that make up a brand, including the brand identity, brand strategy and the brand’s visual identity.

Whether a full-scale rebrand or a smaller brand refresh, a rebranding agency will analyze the pain points and opportunities of your current brand. They’ll work with you to define your rebranding goals, then create a custom strategy and help you plan and roll out your rebrand.

Why Hire A Rebranding Agency?

From new visual elements to an updated brand strategy and messaging, there are a lot of moving parts in a rebrand. Hiring a professional rebranding agency allows you to:

1. Gain Access To Seasoned Professionals

Enlisting the support of rebranding agency, whose specialists live with a finger on the pulse of all things branding, means gaining access to tried-and-tested methodologies and deliverables.

At Digital Silk, our branding experts:

  • Conduct thorough research to help you reshape your brand identity and strategy based on your goals
  • Create custom designs to help you craft a new visual identity
  • Plan and implement your brand strategy across channels

2. Ensure Consistency Across Channels

Ensuring consistency across touchpoints is another key benefit of working with a web design agency. A study published in the Harvard Business Review found that 73% of consumers interact with brands across multiple channels. If your audience spends time on a certain platform or channel, then your brand needs to, too.

By working with a leading rebranding agency like Digital Silk, you can identify the right platforms and channels to target with your business’ branding projects.

Once decided, our experts will create cross-channel consistency to elevate the power of your visual identity and messaging, whether on your website, social media, marketing collaterals or beyond.

3. Properly Allocate Your Budget

United Kingdom petrol giant British Petroleum (BP) spent $210 million on a logo redesign in 2000. It’s safe to say this isn’t an average rebranding budget.

At Digital Silk, our team acts as consultants to help guide you through your rebrand, providing expert recommendations at every step, including your budget and resource allocation.

By working with experts, you can track your budget meticulously and make sure you know where every dollar is going, to make the most of your rebranding funds.

Looking for rebranding experts? Meet our team. Contact Us

How To Find A Rebranding Partner

Hiring the right rebranding agency for your project requires careful consideration. Here’s how to find and choose a partner that’s the best fit for your rebrand:

1. Consider Testimonials

Testimonials and social proof are one of the fastest ways to gain knowledge of the expertise and experience of a rebranding agency.

When researching a prospective partner, find out who they’ve worked with in the past, what type of industries and clients they have experience with, and what those clients have to stay about their partnership.

2. Review Portfolios

Portfolios allow you to see and evaluate the agency’s branding and rebranding work for previous clients. These should be readily available to view on an agency’s website, but if you don’t see any clients in your industry, reach out to the agency to ask if they have examples that might be similar to yours.

3. Analyze The Services Offered

While a branding agency will likely specialize in only branding deliverables, like brand strategy or design, a full-service digital agency will have expertise in other areas, such as website design, development and marketing.

By choosing a full-service agency, like Digital Silk, you can manage multiple projects under one roof, limiting communication issues, streamlining your project and making the most of your budget.

4. Look Beyond Prices

While your budget is an important factor to consider, it shouldn’t be the most important aspect of your project. When looking for an agency, creating a rebranding request for proposal (RFP) and separate your list of must-have’s from your list of nice-to-have’s.

An agency that’s a good fit for your project will respond with a custom proposal to break down what they can deliver within your budget, along with recommendations on budget allocations and aspects they believe might be worth the extra investment.

5. Meet The Team

From planning to positioning, research to restructuring, the entirety of your rebranding project hinges on your working relationship with your chosen agency.

Schedule a consultation to meet the team members who will be working on your project and ask the agency key questions to determine what your relationship will look like with the agency in terms of transparency and communications.

At Digital Silk, we meet with our clients on a weekly basis and provide complete transparency throughout every partnership.

We take full ownership of your rebranding project while ensuring an honest and fruitful collaboration.

Tell us about your branding project. Schedule a consultation

Discover Digital Silk’s Leading Rebranding Services

If you’re searching for a trusted agency to deliver your rebranding project, you’ve come to the right place.

At Digital Silk, we drive measurable results through data-driven rebranding decisions tailor-made for your brand.

So, what does our leading rebranding process look like?

  1. Research: We conduct thorough research into your industry, competitors and target audience to uncover key trends, opportunities and challenges to help you make data-driven strategic decisions.
  2. Foundation: We will help you build your brand’s foundation by defining its five key components: brand statement and values, company mission & vision, brand promise and target audience.
  3. Positioning: We will work closely with you to define your ideal positioning and refine your messaging, ensuring that it accurately reflects your company’s values, conveys the benefits of your offering and speaks to your target audience.
  4. Redesign: From creating a new logo and color palette to selecting distinctive typography and imagery, we’ll ensure that your brand’s visual elements accurately represent and capture your brand identity.
  5. Implementation: From website design to packaging, advertising, and social media, we’ll make sure your new brand is seamlessly integrated across all touchpoints.
Ready to start your rebranding process? Request a custom quote. Request a Quote

3 Rebranding Examples From Digital Silk

At Digital Silk, we work with brands of all sizes and across industries to rollout rebranding initiatives. You can view our full portfolio on our website or explore our case studies, but here we’ve rounded up three of our favorite rebranding examples.

1. SNP Therapeutics

Through brand repositioning and visual identity redesign solutions, our team helped this genetic testing company establish brand prominence within the biotech industry.

By positioning the company as a leader in self-guided healthcare solutions, we helped SNP find a gap in the healthcare market — both for their corporate brand and for their latest release; the pre-natal nutrition product Genate.

SNP Therapeutic’s website messaging supports the values of taking control through SNP’s support.
[Source: SNP Therapeutics]

2. FieldEdge

We combined a rebranding strategy with an on-brand digital transformation to continue FieldEdge’s 40-year legacy as a leader in field management solutions.

By reshaping FieldEdge’s brand personality to innovative and engaging, while also remaining true to its authenticity and reliability, we developed the company’s brand tone and messaging that helped them maintain their brand image but also attract new business.

Our mix of innovative designs, authentic messaging and signs of stability is shown on FieldEdge’s client testimonials.
[Source: FieldEdge]

3. LIG Solutions

Our branding solutions for insurance firm LIG Solutions took place through a vibrant and thorough online brand makeover.

We worked on brand research and foundation services that resulted in a tailor-made visual identity and messaging strategy, loved by their team and their consumers.

With a digital marketing strategy to follow, our branding experts ensured consistency across channels to drive brand awareness and loyalty for LIG.

Our team added modern web design techniques to updated brand messaging to refresh LIG’s digital strategy. [Source: LIG Solutions]

Request A Quote From Digital Silk, A Leading Rebranding Agency

Whether refreshing an outdated logo or overhauling underperforming brand strategies, our team of senior-level experts are on hand to elevate your brand to new heights.

To request a free estimate and proposal for your rebranding project, call us at (800) 206-9413 or request a quote from our team to begin your rebranding journey.

Background Gradient

Rebranding Agency FAQs

Rebranding services are solutions targeted at changing the image and identity of a company or product.

They allow a company to stay relevant and adapt to the constantly shifting market conditions, consumer preferences, and competitors.

A rebrand can also help a company to differentiate itself from its competitors and establish a stronger market position.

A rebranding agency will utilize internal and external research, as well as experience and innovation, to update and improve a business’ branding solutions.

Whether brand foundation or positioning, brand redesigns or end-to-end rebranding strategy, a rebranding agency will take ownership of your brand’s path to success.

Our rebranding services include brand strategy, visual identity design, brand guidelines and rebranding implementation across various touchpoints such as websites, packaging, advertising, and social media.

On top of logo design, brand positioning and more, we also build comprehensive brand books for our clients, to ensure consistency across channels during and after the rebrand.

As a full-service digital agency, we can handle all of your digital needs under one roof. If your needs go beyond branding and into marketing, consulting, web design or other areas, our experts are here to help. Contact us for a custom quote for your project!

The cost of a full rebrand will vary depending on the scope of the project and the services required.

It is best to fill in our Request a Quote form to get an accurate estimate from our team.

We provide customized quotes for each project and can work within your budget to provide the best solution for your business.

It depends.

Most situations require a white label agreement, where products are agreed to be bought and rebranded legally.

However, each situation will be different and requires industry expertise to navigate.

We suggest contacting our branding experts to learn more about your rebranding requirements.

There is no one correct pathway to rebranding your business, as your current pain points and desires will change from company to company.

However, here are five key steps to consider:

  1. Outline your current brand identity & desired new identity
  2. Commence a brand audit
  3. Research your customers & competitors
  4. Utilize employees as spokespeople for your new brand
  5. Implement your changes & communicate your new identity

If you need support with these steps, get in touch with our branding experts to see how we can help.

Before starting a rebranding project, it is important to do some research.

Look at examples of successful brand websites and logos to get a sense of the components of effective branding.

Talk to experts about what your expectations are so that they can address your needs.

Be sure to give yourself enough time for the project and don’t forget to leave room for feedback sessions.

If something doesn’t feel right or should be changed, never be afraid to speak up – better now than later when the re-work will cost you more time and resources!

We are a global company with presence across the U.S. and Europe. All of our communication and meetings will take place online — so you don’t even have to leave your home office.

For scheduling purposes, you should know that our hours of operation are 9:00 AM – 5:00 PM, Eastern Standard Time.

Want to schedule a call? Get in touch and request a consultation for your next creative design project.

Thank You!

We emailed you the download link. Check your inbox and enjoy the whitepaper!

Questions? Contact Us

Digital Trends Guide

Download Our
2023 Guide To Growing Brands Online

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

2023-digital-trends-guide
Background Gradient
Our Experts Have Won Industry Awards

Recognized Digital Agency Experts

Awards
Digital Silk IMA award
Digital Silk Telly award
Marcom_logo
Digital Silk Horizon Interactive award
Digital Silk Communicator award
Videographer_logo
Digital Silk Awwwards
Digital Silk W3 award
Recognition
FoxNews_logo
Vector (5)
Adweek_logo 1
New_Bloomberg_Logo 1
CNBC_logo 1
wcbs-newsradio-880 WHITE 1
ABC_News_solid_black_logo 1
Reuters_Logo 1
Expertise
  • Brand Strategy
  • Communication Strategy
  • Logo & Graphic Design
  • UI & UX Design
  • Package Design
  • Custom Web Design
  • eCommerce Development
  • Mobile App Development
  • Software & AI Development
  • ERP Portal Integration
  • Marketing Strategy
  • Social Media Marketing
  • Search Engine Optimization
  • Paid Media Marketing
  • Email Marketing
  • Creative Copywriting
  • Content Marketing
  • Influencer Marketing
  • Affiliate Marketing
  • B2B Direct Marketing
REQUEST A QUOTE
Background Gradient

Ready To Grow Your Brand Online?

Request A Proposal
Background Gradient
Take The Silk Road To

Digitizing Your Business Growth

Start A Conversation With Us

"*" indicates required fields

This field is for validation purposes and should be left unchanged.