Xerox Web Marketing Case Study

Increasing Sales By 20% Through Lead Generation

Xerox needed a new strategy to capture B2B leads for their new printer technologies.
We created a new landing page, paid media, retargeting and email marketing campaigns.
The result: 43% conversion rate for nurtured leads

THE CHALLENGE

Xerox struggled to capture B2B leads for their new printer technologies, Xerox® ConnectKey® Technology,
due to a:

Xerox’s website was a company site with very few critical touchpoints to influence customers’ decisions.

Xerox didn’t send leads directly to the sales force tasked with redistributing to their resellers.

The Xerox website and digital marketing efforts didn’t support their digital strategy and were ultimately unsuccessful in securing leads.

We improved customer engagement & conversions through
digital campaigns & custom landing page design.

Some of our deliverables included:

Audience Reach

We built the Google Search and Display Ads campaign targeting category and branded keywords.
Retargeting

We created a retargeting campaign through Google Ads for the most eligible users with time-on-page and video views.
Landing Page

We created a new landing page on a new domain, with messaging based on most important buying triggers, a video presentation, a simple and easy to fill up contact form and a brochure download.
Nurturing

We served custom content via email for users that downloaded the brochure but needed more time to make a decision.