OrthoEast Web Design Case Study

Increasing Organic Traffic By 138% With A New Website

OrthoEast is a collaborative brand formed by the merger of three orthopedic medical groups
They needed help with consolidating merged groups into a unified, effective online platform
The result: A significant growth in online engagement, with a 150.1% increase in users and a 138.1% boost in organic clicks.

OrthoEast website across multiple devices

The Challenge

OrthoEast, emerging from the merger of three orthopedic groups in New Jersey, sought to establish a strong online presence with a unified, lead-generating website.

Post-Merger Brand Transformation

OrthoEast was formed in New Jersey through the merger of three distinct orthopedic medical groups, uniting to create a new brand of orthopedic specialists.

Lack Of Online Presence

They needed a website that integrated the content and services from all three groups into one lead generating website.

Untapped Organic Traffic Potential

There was a great opportunity to drive organic traffic to the various Treatment pages with optimized, long-form content.

Background image for OrthoEast of an orthopedic specialist

THE SOLUTION

We implemented a three-step approach: analyzing existing websites for content reuse, developing a robust content and SEO strategy and creating an integrated, user-friendly website.

Initial Analysis Of Existing Websites

We conducted a thorough analysis of all three pre-merger websites to identify and assess the quality, relevance and compatibility of existing content.

We evaluated each website’s structure, content type, and user engagement metrics to determine what could be done to maintain continuity and enrich the new unified online presence with exiting assets.
Content & SEO Strategy

Our content and SEO specialists to crafted a targeted content strategy designed to optimize OrthoEast’s Treatment pages for top rankings on Google.

With careful keyword selection, on-page optimization and high-quality content, we aimed to improve search engine visibility and provide valuable and engaging information to users.
Integrated, Lead-Generating Website

We focused on designing and developing an integrated and lead-generating website tailored to OrthoEast’s existing and potential patients.

We emphasized intuitive navigation and optimized the site for lead generation with clear product presentations and strategic calls-to-action placed along an efficient user journey. This way, visitors access the information they need while the website works to turn visitors into patients.